Every year, in April, we celebrate Fashion Revolution Week, an event entirely dedicated to ethical and sustainable fashion that aims to raise awareness and transmit values in respect to the environment and workers.
The Fashion Revolution organization was founded in 2013 following a tragic event. On April 24, 2013, in fact, 1133 people died and many others were injured when the production complex of Rana Plaza, in Dhaka, Bangladesh, collapsed. It was an industrial complex that produced clothing for the world's largest clothing brands and retailers.
From that disastrous event, a new awareness and a new vision about the fashion industry was born. The need for respect for people and, consequently, for the planet on the basis of the values of justice and equality became clear and strong.
Since 2013, a long way has been made and many goals have been achieved. However, there is still a lot of work to be done in order to radically change the fashion industry.
Fashion Revolution has become the world’s largest fashion activism movement, mobilizing citizens, industry and policymakers through our research, education and advocacy work.
We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.
We aspire to a global fashion industry that conserves and restores the environment and values people over growth and profit.
We strive to achieve:
- An end to human and environmental exploitation in the global fashion industry
- Safe and decent working conditions and living wages for all people in the supply chain
- A redistributed and more equitable balance of power in the global fashion industry
- A larger and stronger labor movement in the global fashion industry
- A global fashion industry that works to conserve precious resources and regenerate ecosystems
- A culture of transparency and accountability throughout the value chain
- An end to the throwaway culture and a shift to a system where materials are used much longer and nothing goes to waste
- A world where heritage, craftsmanship, and local knowledge are recognized and valued
What can you do? Every time you buy a garment you should ask yourself: Who made this? Was his/her wage fair? Have his/her rights as a worker been respected? What impact does this cloth have on the environment?
The theme for this year's campaign is “Right, Relationship & Revolution”. Human rights and the rights of nature are interconnected and interdependent. We are part of a much larger world and our right to a healthy environment depends on the health of our planet.
Fashion Revolution invites all citizens, activists and consumers to take part in the fashion revolution week from 19 to 25 April 2021, by wearing a garment backwards, taking a picture and posting it on social networks tagging the brands and asking them "Who made my clothes?" with the hashtag #WhoMadeMyClothes #FashionRevolution #WhatsInMyClothes.
For us at Trama, fashion revolution week is every week of the year. Our values are those of fair trade, respect for our weavers, and protection of the environment.
So we look forward to seeing you on our social channels. Feel free to ask us #WhoMadeMyClothes. We’ll respond proudly: "We are!"